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Dólar Libre: Mobile App to keep up to date with the currency exchange market

Campaign:

Dólar Libre: Mobile App to keep up to date with the currency exchange market

Client:

Retail

Date:

2013-05-01

Goals:

- Position fyrastudio as a mobile development company.

- Increase the agency's website visits.

- Test the InApp purchases system in both iOS and Android.

Description of the work done:

Argentina is currently living in a very particular moment currency-wise. At the same time, new technologies and online communications media allow us to be connected to the outer world almost instantly. Under this context we created Free Dollar: an app to keep track of the ups and downs of the country's currency exchange market.

This app allows the user to have instant access to the dollar's different exchange rates in the country (official, blue, credit card, sky blue). The Pro version (with a cost of only 1 dollar) adds other currencies like Euro, Real, Uruguayan Peso, British Pound, Yen, Strong Bolivar, Yuan, Chilean Peso and Colombian Peso among others to come. It also offers to keep updated with gold, silver, platinum and palladium prices and main commodities like Soybean, Wheat and Corn. It has a Currency Calculator as well. The app's highlight is on the historical values charts, which go back up to 10 years in an interactive interface.

Results:

- The app was downloaded more than 8.000 times during the first 20 days online, with a 3% conversion for the Pro version.

- More than a 100.000 requests made.

- Visits to the ƒyrastudio website were increased by 250 %.

- It boosted Cacerolazo's downloads by 85%.

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