Club de la Cerveza
Cervecería y Maltería Quilmes – Anheuser-Busch InBev
With the goal of positioning beer as a product with multiple nuances for the mass consumer, Quilmes contacted us to crear an app from scratch capable of leveraging multiple layers of information by scanning bottle labels for more than 150 beers available on the Argentinian market.
By using image recognition software, the user can take a picture to any beer and have right on their hands the products description, alcoholic level, type, food pairings and related beers along with peer user reviews provided through the platform.
The app is also capable of collecting different information for the client: from time and place of scanning, to frequency and most scanned products enabling behavior tracking among products.